Antenna Group HQ & Media Center in Kifissia

Architecture:
INARC Architects
Photography:
Skevi Laou

Sculptural outline

The project, with a total area of 24,000 m², involves the creation of an office complex and Media Campus in Kifisia, incorporating state-of-the-art television and radio studios.

 

Design Philosophy

The design is driven by the concept of sculpting a monolithic volume, carving out cavities and introducing porosity within a solid structure. Within this interplay of mass and void, the program unfolds, reflecting the client’s core philosophy: the shaping of a continuous flow of information. Much like water gradually erodes stone, the architectural form emerges as a constructed “nature.” The result is a dynamic, sculptural building defined by its strong presence, articulated through the use of limestone, complemented by aluminum, bronze, and wood detailing.

Spatial Organization

At the main entrance, a three-story-high “cavity” clad in linear wooden elements creates a striking threshold that welcomes visitors. The concept of carving extends into the interior, where a central, light-filled “canyon” is formed. Through the subtraction of volume, bridges connect the opposing office wings, while vertical voids allow natural light to penetrate deep into the building via a glazed roof, reaching even the lower levels. In plan, the building is organized in a horseshoe configuration, with office zones facing the central atrium. This permeable space extends across five floors and incorporates smaller atria and sculptural bridges, establishing visual connections between levels and enhancing transparency throughout.

Due to the site’s elevation differences, a secondary entrance is located at the rear, combined with access to the underground parking. This entrance leads directly to the studio level, where all media-related functions such as the newsroom, control rooms, and support spaces, are arranged on a single plane, forming a unified and operationally efficient media hub with direct access to the surrounding environment.

Through human scale and natural materials, the project proposes a contemporary understanding of luxury: simple, essential, and deeply intertwined with the environment and the lived experience of the landscape.Through human scale and natural materials, the project proposes a contemporary understanding of luxury: simple, essential, and deeply intertwined with the environment and the lived experience of the landscape.Through human scale and natural materials, the project proposes a contemporary understanding of luxury: simple, essential, and deeply intertwined with the environment and the lived experience of the landscape.

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