The design is driven by the concept of sculpting a monolithic volume, carving out cavities and introducing porosity within a solid structure. Within this interplay of mass and void, the program unfolds, reflecting the client’s core philosophy: the shaping of a continuous flow of information. Much like water gradually erodes stone, the architectural form emerges as a constructed “nature.” The result is a dynamic, sculptural building defined by its strong presence, articulated through the use of limestone, complemented by aluminum, bronze, and wood detailing.
The Trend Report 2025 focuses on six major transformations in our society:
Human Digitality
Design promotes the interaction between people and technology in a more networked society. The more complex the technologies, the greater the demands on the interfaces between products and services, as demonstrated by the use of generative AI and robotics.
Conscious Economy
Design helps to create more empathetic interaction in companies. Values and social developments are increasingly shaping strategies in companies, which are also inspired by design methods. Soft skill sets are becoming a decisive factor within HR and recruiting, and job crafting should free employees from passivity.
Co-Society
Design to promote togetherness in an increasingly fragmented and polarized society. Wealth is reinterpreted in the Quiet Luxury trend and used for more economic and social justice. Sustainable products impress with carefully selected materials. Two opposing trends can be identified: Individualization versus a culture of “we”.
Eco Transition
Design accelerates transformations towards a circular society. Companies benefit from shared resources, reduce costs and increase flexibility. Open innovation platforms and sharing knowledge about circular design will play a central role in design.
Mindshift Revolution
Design breaks with stereotypes. Values and norms, worldviews and gender-specific imprints are reshaped and leave more room for personal development. Mental health is gaining in importance. The mental health shift is supported by universal design and contributes to more mindful interpersonal relationships.
Globalization
Design supports global resilience. Globalization describes the search for a new connection between local actions within the global network. Design strategies address this and strengthen local locations through regionalized production processes and intercultural learning and make them less dependent on international interdependencies.
